Guide Signs
Guide signs tell drivers where they are and where things are, rather than regulating or warning — route markers and state route shields, custom street name signs, destination and distance signs, motorist services, recreation, and emergency management signs. Green marks destinations, blue marks services, and brown marks recreational and cultural areas. Rice Signs carries 330 guide signs across fourteen categories on rust-proof .080" aluminum. Choose a category below.
Popular Guide Signs
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State Route Shield Generator
Built to your state and route number
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Custom Street Name Signs
SKU# D3-1
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Custom Interstate Shield
SKU# M1-1
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Custom One Digit Mile Marker Sign (D10-1)
SKU# D10-1
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Custom Two Digit Mile Marker Sign (D10-2)
SKU# D10-2
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Custom THree Digit Mile Marker Sign (D10-3)
SKU# D10-3
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Custom Intermediate One Digit Mile Marker Sign (D10-1a)
SKU# D10-1a
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Custom Intermediate Two Digit Mile Marker Sign (D10-2a)
SKU# D10-2a
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Custom Intermediate THree Digit Mile Marker Sign (D10-3a)
SKU# D10-3a
Browse Guide Sign Categories
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Auxiliary Guide Signs
114 styles
Cardinal direction, junction, and route-assembly auxiliary panels (M2-M6).
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General Service Signs
32 styles
Blue motorist-service signs for fuel, food, lodging, and hospitals (D9).
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Water Recreation Signs
28 styles
Brown symbol signs for boating, swimming, fishing, and marina areas.
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Information Signs
27 styles
Symbol signs directing visitors to facilities and points of interest.
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General Information Signs
26 styles
Route confirmation, mileage, and general roadway information panels.
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Services Signs
22 styles
Symbol signs for restrooms, telephones, first aid, and visitor services.
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Land Recreation Signs
21 styles
Brown symbol signs for trails, camping, picnic areas, and parks.
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Emergency Management Signs
15 styles
Evacuation route, shelter, and emergency-response guide signs (EM).
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Winter Recreation Signs
13 styles
Brown symbol signs for skiing, snowmobiling, and cold-weather recreation.
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Accomodations Signs
10 styles
Lodging, camping, and overnight accommodation symbol signs.
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Destination Signs
9 styles
Green destination and distance signs naming towns and routes (D1-D3).
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Route Markers Signs
7 styles
Interstate, US, and county route shields, plus scenic byway markers (M1).
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State Route Signs
5 styles
State-specific route shields built to your state outline and route number.
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Street Name Signs
1 style
Custom street name blades made to order with your wording (D3-1).
Guide Signs FAQ
What are guide signs?
Guide signs tell drivers where they are and where things are, rather than regulating or warning. The group covers route markers and shields, street name signs, destination and distance signs, motorist services, recreation areas, and emergency management routes.
What do the colors on guide signs mean?
Green marks destinations, distances, and directional guidance. Blue marks motorist services such as fuel, food, lodging, and hospitals. Brown marks recreational and cultural interest areas including parks, trails, and historic sites.
What is the difference between a route marker and a state route sign?
Route markers are the standard MUTCD shields used to identify a numbered route, including the interstate shield. State route signs use each state's own shield outline, which varies by state, so the sign is built to match the state being posted.
Can street name signs and route shields be customized?
Yes. Street name signs are made to order with your wording, and interstate and state route shields are generated with the route number you specify.
What are guide signs made of?
Signs are printed on rust-proof .080-inch aluminum with reflective sheeting so they stay legible day and night and last for years outdoors.
Do you offer guide signs with posts?
Yes. Guide signs can be ordered as flat panels for existing-post mounting, or paired with square, round, and U-channel posts and the matching hardware.



